Subjectif Wine

Subjectif wine packaging design by Ryan Crouchman, lg2 Toronto

Subjectif Wine Packaging Design

The wine world has always told us what to think about a wine, long before we’ve ever had a chance to try it for ourselves. Ratings, reviews, price and varietal all influence how good we’re supposed to think a wine tastes. So, how do we remove all of these influences? Introducing Subjectif wine. A series of 12 varietals, identically priced and uniquely packaged in a way that only reveals what you’re drinking after you’re done drinking it. Eliminating the possibility of any external influences. And leaving the only opinion that truly matters, your own. Designed at lg2 Toronto, copywriting by Chris Hirsch.


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